Introduction and Conclussion

Introduction

Although unaware, the audience's attention is not just captured by what is explicitly reported in the media, but by the techniques used in the transmission of the report. Therefore, the lighting and editing techniques contribute to the addition of an extra resource to capture the attention of the audience, without being completely aware of it. For example, when shooting a person from above, this is instantaneously downgraded in a tacit hierarchy; or when increasing the lighting person's face, it instantly acquires a kind appearance. However, these techniques are due to a higher end, which is trasminitig the broadcaster's opinion about what is being presented, not including its vision about in an explicit way. By personalizing the events described, the audience feels directly appealed as it receives concrete evidence, based on real cases, of which is being reported. In this analysis, we will compare the techniques used by a 24/7 news broadcast and one that broadcasts news once a day, to emphasize their opinion on the matter that is reported. For purposes of this analysis we will serve on BBC World News (24/7) and BBC News at 6 (brodcasting once a day).

Conclusion

To conclude, there are aspects that crearly differentiate BBC World News (a 24/7 newscast) and BBC News at 6 (a once-a-day newscast). For instance, BBC News at 6 crearly relies on techniques that help to personalize the report being transmitted. Multiple shots, especially Long Shot, help to isolate the protagonists that back the story up by contributing with their testimonies about the matter. Camera movements follow the action throughout the whole report so then witnesses' testimonies are fully supported. Besides personalization, fragmentation is identified, which add chaos to the events reported. Cutting is the only editing technique used.

On the other hand, BBC World News, though using personalization, relies on dramatization mainly. This adds structure and organization to the report, which is sharply divided into its beginning, middle and ending. There are not many different shots nor camera movements, as the main goal followed is presenting events veridically. The presenter's role is crucial as it leads witnesses' relates so they fit in the structure mentioned. Editing techniques are vague but exist.