The Postmodernism search of identity

Seinfeld

The Postmodernism is a period characterized for the search of identity and the loss of specific values, due to the great influence of the costumer culture which used to offer people on those times different ways for being and behaving by marketing techniques that showed them how to reach significance on their lives lacking of direction. The postmodern society was lost in all these advertisement messages which shaped a virtual reality and promoted certain ways of living, that didn’t fit into a meaningless world. The lack of respect for moral values, and the allusions for the search of this lost identity, was even transmitted to TV shows, such as Seinfeld; therefore, this conception of living, covered people’s lives in all its aspects from the marketing techniques used to advertise their products to their entertainment ways.