Have millions of
friends. Run and do other outdoor sports like hiking or surfing. Defend the
environment and everything that lives there. Study and work hard until you are
almost forty. Get the last gadgets technology has to offer, even though the
ones you have perfectly work. Today, that is how everyone is expected to
behave. But, where does this behavior come from? Are people environmentically
determined to act like this? Is it nature or are there other forces that tell
people what to do in specific circumstances?
Well, let me
tell you it is not nature the one making us behave like this. It is mass communication.
Television, films and newspapers among others are constantly yelling at people what
they have to consider as important. Television and films are always showing lifestyles
people want to mimic, so that their lives are intended to be as similar to
their favorite characters’ as possible. People are distracted from real
problems and obsessed with these tales projected on their screens.
But, people are
also told how to live because all what’s shown in television and films is
biased. Information is shaped according
to a superior ideology that guides people’s behavior and makes them share the
same interests. If television didn’t transmit its concern about the
environment, would people care about it by their own? The obvious answer is no.
Or would people want the last gadgets launched? No, once again, no.
Television,
films and the newspapers guide people through life, telling them what choices
they have to make. What they have to buy and believe. So, it makes us all puppets
commanded by a superior force we are exposed to everyday. The worst of all is
we can’t avoid it. Media is so powerful, there is no way to resist it. Has it
ever crossed your mind the idea of not following this pre-shaped road? Getting
free of the hands slipping in our brains? I bet it has. But can we do something
to avoid it? I bet we can’t. We need more people to get rid of this conventionalism,
to realize we can’t let media control us. We have the right to decide what to
do with our lives, not exposed to this polluted source of pre-conceived
lifestyles. So, this is what we will do. Turn the television off and burn every
newspaper. But most importantly, live the film of your lives.
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